On Creating a Publishing Brand

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It’s been a little over a year since my journey to New York to BEA. And what a year it’s been. After seven years of running this small publishing house, I continue to be awed and honoured by all the great things that keep happening. That’s not say that there haven’t been setbacks and disappointment but the wins definitely outweigh the losses.

In the past year, we finally got ourselves a real, bona-fide distributor – IPG. Everyone there has been great to work with, offering help when I’ve asked, but more importantly telling me when I’ve missed the mark and then helping me celebrate my wins. I’ve been to Chicago twice and each time has been full of learning and fun. I’m proud to call them a partner.

I believe that since getting a distributor, Central Avenue is starting to make a name for itself. While I’d like to think that readers buy books based on which publisher they like, this isn’t really true. Over the past few months, my goal has been to make the brand of Central Avenue known – not necessarily to readers – but to other businesses in the industry. I believe that this is the next step for this house and it will lead us successfully into the next seven years and beyond. My goals in building the Central Avenue brand are:

  • To be known by reviewers as a publisher who produces high quality books that resonate with readers, regardless of genre.
  • To be known by my distributor as a publisher who makes them money and has fun doing it by creating marketable products and sales tools all while meeting deadlines, listening to their advice and ensuring accurate data.
  • To be known by printers for submitting quality files free of errors and paying my bills on time.
  • To be known by other small publishers as a resource who shares what they have learned to help others grow.
  • To be known by bookstores as a publisher who supports their books with committed writers, unique marketing efforts and funds to support their in-store and online activities.
  • To be known by writers as a publisher who collaborates fairly and constructively, pays them on time and who will make their book the best it can be.

I’ve given these goals a lot of thought over the past few months and I plan on making sure that, every day, the tasks I do fulfill one or more of these goals.

What do you think? Have I missed anything, gotten anything wrong – or right? I’d love to hear from you, whether you’re a writer, supplier or a fellow publisher.


3 thoughts on “On Creating a Publishing Brand

  1. Darlene

    You are all that and more. I am so glad I met you and became part of Central Avenue Publishing over six years ago. I can only see good things in the future!

  2. Molly Ringle (@mollyringle)

    I love that you keep learning and evolving this business, and that you keep us in the loop as much as possible! Also, that is a great list of goals, and a great idea to make such a list in general. I should probably do the same for my goals as a writer, as should we all for our jobs!

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